I’m Apoorv, a Product Designer grounded in systems, scale, and execution.

Over the past 5+ years, I’ve worked across healthcare, ed-tech, civic tech, and esports, partnering with early-stage teams to take products from 0→1 and refine them as they scale. My work spans multi-role platforms and structured web products where information architecture and interaction logic carry real weight.

I operate across research synthesis, user flows, and scalable UI systems. I’ve built design foundations for startups, translated ambiguous product requirements into defined interaction models, and worked closely with engineering to ensure implementation fidelity. My background in visual and motion design informs brand consistency, but my core focus is product structure and usability at scale.

I hold a Master’s degree in Human Computer Interaction from the University of Michigan School of information.

I’m interested in product teams building tools that require system thinking, cross-functional alignment, and long-term ownership.