Led 0→1 design of a resident-facing civic platform, shaping research, mobile UX, municipal dashboards, AI-assisted workflows, and go-to-market strategy from MVP to scalable architecture.

Redesigned Zoom’s mobile app to improve cross-platform consistency and scalability. Expanded the product to better support mid-sized and enterprise team workflows.

Redesigned the online storefront, building a reusable design system, responsive framework, and integrated internal e-commerce operations.

Redesigned the website for a digital encyclopedia startup for young learners—improving navigation, showcasing product features, and attracting key contributors.